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Design Thinking for Innovative Event Plan

Design Thinking

Design Thinking for Innovative Event Plan

Design thinking is a human-centered approach to problem-solving that involves empathy, creativity, and iteration. As an event manager, applying design thinking can help you create memorable experiences that truly engage your audience. In this article, we’ll walk you through the design thinking process and how you can use it

5 Insights On Crafting a Successful Career in Tech Leadership

5 Insights On Crafting a Successful Career in Tech Leadership

Introduction As technology continues to become more pervasive in our lives, the role of a Chief Technology Officer (CTO) has become increasingly important. The CTO is responsible for leading and managing the day-to-day operations of an organisation’s technology department. This involves taking charge of developing and implementing technical strategies,

Unlocking the Power of Design Thinking to Ignite Creativity

Design Thinking

Unlocking the Power of Design Thinking to Ignite Creativity

Introduction Design thinking is an innovative approach to problem-solving that seeks to uncover and understand the underlying needs of end users. This technique combines creative and analytical processes, allowing teams to identify problems in their early stages and develop solutions more quickly. Design thinking encourages collaboration among team members by

Harnessing the Power of Why in Business: Paving a Path to Success

Startup & Business

Harnessing the Power of Why in Business: Paving a Path to Success

In business, knowing why your company exists is the foundation for success. While many organizations are aware of their external mission and goals, understanding the deeper 'why' behind them is crucial to creating a purpose that resonates deeply with customers, employees, and all stakeholders. The power of why

Dyson Marketing Audit

Dyson Marketing Audit

EXECUTIVE SUMMARY Dyson is a technology company that designs and manufactures heaters, bladeless fans, hand dryers and vacuum cleaners. It was founded in 1978 by James Dyson and has grown to be the leader in its industry with thousands of customers in over 100 countries worldwide. The first product offers

Exploring How Lo and No-Code AI Are Transforming Companies

Exploring How Lo and No-Code AI Are Transforming Companies

It's no secret that Artificial Intelligence (AI) has revolutionized the way businesses operate and provide value to their customers. But have you heard of Lo code and No code AI? Lo code and No code AI are two new forms of technology that are transforming the way businesses

Cracking the Code: Upping Your Conversion Rate Through Design Thinking

Design Thinking

Cracking the Code: Upping Your Conversion Rate Through Design Thinking

When you're trying to get more customers or users for your website or product, it can be difficult to know where to start. Luckily, design thinking can help you better understand what makes your customers tick, and give you ideas on how to capture their attention and increase

Google Design Sprint

Google Design Sprint

Apa itu Google Design Sprint? Design Sprint adalah proses untuk menjawab soalan-soalan perniagaan kritikal melalui reka bentuk, prototaip dan menguji idea dengan pelanggan dalam masa lima hari . Metod ini dibangunkan di Google Ventures, menyatukan strategi perniagaan, inovasi, sains tingkah laku, “design thinking”, dan asoek-aspek lain yang berkenaan untuk menjalani proses

Stakeholder mapping

Stakeholder mapping

Stakeholder mapping is the visual diagram of all stakeholder of a product, project or idea. By putting all stakeholder in 1 view allows everyone to see all party involve, the connection and identify the main influencer. When I use this? I use this method when I am in project with

Business Model Canvas (BMC)

Startup & Business

Business Model Canvas (BMC)

Apa itu Business Model Canvas (BMC)? Business Model Canvas (BMC) adalah satu metod untuk membangunkan model perniagaan yang diperkenalkan olehdibangunkan oleh Alexander Osterwalder dan Profesor Yves Pigneur. Metod ini menggunakan perwakilan grafik beberapa pembolehubah yang menunjukkan aspek yang penting bagi sesebuah organisasi. BMC boleh digunakan sebagai alat strategi untuk pembangunan

A review on article: The digital Thailand strategy and the ASEAN community

A review on article: The digital Thailand strategy and the ASEAN community

Introduction Thailand has join as ASEAN members since end of 2015. The government and responsible agencies have created manu plans and strategies in onder to encourage Thailand economic development and gaining competitive advantage in the ASEAN environment. In 2016, Thailand have comeout few strategies and one of it is Thailand

Golden Circle

Apa itu Golden Circle? “Golden Circle” adalah satu metod yang diperkenalkan oleh Simon Sinek dan dipopularkan melalui bukunya yang bertajuk “Start with Why”. Menurut Simon Sinek, syarikat-syarikat gergasi seperti Apple memulakan dengan “Why”. Metod ini biasanya digunakan dalam merekabentuk strategi pemasaran. Bila saya menggunakan metod ini? Saya selalu memulakan woksyop

Controlling Narrative in Social Media Campaign

Controlling Narrative in Social Media Campaign

The success of a social media campaign very much depends on the planning and execution of the campaign. A good campaign usually starts with a clear objective as the basis of strategy. For a clear objective, social media marketer can design a good narrative to ensure the message in a

Research Qualitative and Quantitative

Doctorate Research

Research Qualitative and Quantitative

When talking about qualitative and quantitative research it sound very academia. Before start my DBA journey, working in industry this is what I feel too. This semester I am taking my 3rd research subject is university which is Qualitative and Quantitative Analysis. This is what i learned.When we are

Bulls-eye B2B Customer Targeting on E-commerce

Doctorate Research

Bulls-eye B2B Customer Targeting on E-commerce

Introduction The buying and selling of goods and services through online are called e-commerce whereas business-to-business or B2B e-commerce can be defined as the business which is conducted through online between companies rather than between a company and individual consumers Traditionally customer acquisition strategies in B2B is done through a

My Role Model – Mek Wok binti Awang Lah

My Role Model – Mek Wok binti Awang Lah

Yesterday (27 March 2021) I was sitting as a panel in an online session titled Women in Tech for Kuala Lumpur Startup Summit 2021. My role model One of the question asked in WHO IS YOUR ROLE MODEL. My first role model is my Grandmother Puan Mek Wok Binti Awang

Tips to balance career and DBA

Learning Journey

Tips to balance career and DBA

Coming back to school while working is not something that easy to go through. I realise when I registered for Doctorate in Business Administration (DBA), it is crucial to be able to balance work and study. DBA is a doctoral level program. It is very different from PHD. DBA is