Controlling Narrative in Social Media Campaign
The success of a social media campaign very much depends on the planning and execution of the campaign. A good campaign usually starts with a clear objective as the basis of strategy. For a clear objective, social media marketer can design a good narrative to ensure the message in a various marketing channel is in-sync and come together as a bigger high impact story for users. A long and effective campaign will gain more interest and audience loyalty to the brand compare to one-off content distribution.
What is a narrative in social media?
The social media narrative is a long story broken up into multiple channels of social media outlets like Facebook, Twitter, LinkedIn, and Instagram. While the posts are short, together, they craft a longer story with a theme and continuity. Narrative ensuring the multi-channel content distribute are sending the same and correct message, in correct order and clarity. This will increase the impact of the messages receive by the audience.
Why narrative is important?
Today’s social media marketing campaign is done in multiple social media platform. The campaign also has multiple targets segment where each segment designs and present differently according to the segment needs and requirements. When a content publisher blasting this bunch of content to multiple segments of audience, having a good narrative a basis of arranging the content distribution will make the campaign to be higher clarity and impact.
In writing the content social media, narrative is a way to explain the event. Narrative is define by the content producer. In designing the narrative, content producer need to design to grabs audience interest and attention to the brand.
So narrative in social media campaign is not about the way you engage with interests, but how you engage with the audience identities so they will be attached to your brand. But whatever you have in store, you need to fulfil people’s desire for self-expansion. Only then the campaign will be a success.